Hermann Hutter has founded the distribution company Hutter Trade in 2004. Since then, the company has become established as an integral part of the game world. With its own brand HUCH! and innovative educational and leisure games, communication games with lifestyle character, and strategy games from foreign partner publishers, Hutter Trade has created its own distinctive profile.

Publishing games is a big passion for Hermann. Numerous awards – such as the “Toy Award 2008,” the “Children’s Game of the Year 2007,” and the “German Game Prize 2006” – provide evidence of the company’s success. Led by the joy of playing, creativity and design and an interest in new trends, HUCH! creates game innovations that provide long-lasting fun! Hermann Hutter is a very experienced retailer and is successfully managing numerous shops.